Cibao Meat + NYC Subways

Jun 1, 2011 • New York

In celebrating its 40th Anniversary Cibao Meat products launched a new line of products named “Don Filo”. As part of its marketing campaign they assigned The Creative Capital to cover out-of-home advertising specifically utilizing the New York City Subway system. This has been a first for the corporation and they have showed great enthusiasm in its execution. The Creative Capital’s task was to raise awareness using Subway ad space. It was Cibao Meat’s first time in subways.


About The Creative Capital

The Creative Capital is a full service advertising agency that is helping companies and organizations execute ideas that connects their brand with the consumer. They accomplish this by integrating a wide scope of formats including television, digital, mobile and print working together to fulfill a client’s ultimate strategy. The agency specializes in the hispanic market by relying on a multicultural team of people that go through the preparation all the way to the placement of an ad. Some of the areas that the agency covers include research services, media selection and purchase and creative development. For more information visit:


About Cibao Meat

Cibao Meat Products Meat formerly Cima Meat, was founded in 1969 with Salami Campesino, this was the beginning of a family of sausage products. Now we have been over 40 years being a family business. The founder Mr. Siegfried Vieluf our father began in a small place located in the Washington Heights area in the city of New York. When he started the business, Lutzi and Heinz were still in school. Today they have been committed to continue the tradition has been for more than 40 years “The Tradition of Quality” is not only our slogan it is our goal. The tradition of making quality products and providing excellent service has made us the favorites of the Hispanic community.

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