Tropical Cheese selects Creative Agency to Redevelop Site
April 15, 2015 • New York
Tropical Cheese Industries, the cheese and dairy product manufacturer, which has been established in Perth Amboy, New Jersey for over 30 years, selected The Creative Capital to redevelop it’s online portal. The task at hand was to completely revamp the main website. Specifically the creative agency developed the english and spanish sites each with its extensive product listing as well as a new approach for its consumers to search through recipes utilizing filters powered by ajax to dynamically update on the frontend. Each individual recipe was enhanced with the capability of sharing on social sites in order to increase traffic back to the main site. Director of Strategic Initiatives for Tropical, Vanessa Mendez-Games stated:
The Creative Capital understood Tropical’s needs and transformed our ideas for a new website into an end product that is vibrant, modern, and easy to navigate. Tropical’s new website truly represents us as a company and we couldn’t be happier with the end result.
About The Creative Capital
The Creative Capital is a full service advertising agency that is helping companies and organizations execute ideas that connects their brand with the consumer. They accomplish this by integrating a wide scope of formats including television, digital, mobile and print working together to fulfill a client's ultimate strategy. The agency specializes in the hispanic market by relying on a multicultural team of people that go through the preparation all the way to the placement of an ad. Some of the areas that the agency covers include research services, media selection and purchase and creative development. For more information visit: www.thecreativecapital.com.
About Tropical Cheese Industries
Tropical Cheese Industries Inc. produces and distributes dairy products in the East Coast. It offers cheeses, plain-culture milks, corn meal cakes, sour creams, egg custard topped with caramel, corn and flour tortillas, and sausages. The company was founded in 1981 and is based in Perth Amboy, New Jersey. Source: Bloomberg